
Google Wave Launches Tomorrow
Even the overall value of the top 100 brands fell by 4.6%, an equivalent of USD 55.472 billion. It could have been worse if Internet giant Google was not on the charts.
Its valuation has improved by a whopping 25%. From USD 25.590 billion in 2008 to USD 31.98 billion in 2009. It has frog-leaped several big brands like Toyota, Intel and Disney, all of which suffered a slip in brand value.
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“We’ve been working hard to put these principles into practice, and today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.
These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.”
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